Oceanic Impact

SERVICES: Branding, Marketing & Website Design

SOFTWARES: Figma, Adobe Illustrator & Photoshop

Oceanic Impact, founded in July 2019 in Mississauga, Ontario, by marine biologist Lisa Chen through the Canadian Conservation Corps, tackles cigarette butt litter with initiatives like cleanups, outreach, litter mapping, and collection cans. Its efforts span Canada, Vietnam, the Philippines, and the U.S.

Following a rebrand, the organization refreshed its stationery, developed a new website, and introduced custom iconography. As part of the team, we helped create brand guidelines and designed templates for social media and presentations. My role focused on defining the colour palette, selecting typography, and co-designing the website mockup.